Campagna Amica La Bottega
Verona, Italy

client:
Calv

year:
2012

area:
600 sq.m.

 

The sales point for the Italian agricultural food chain products was tackled by making communication the project’s main theme.  The story of distribution “from producer to consumer” and of its ties with the territory, is developed through the use of historical photographs of the agricultural world, reproduced in large format.  Images and words describe and accompany visitors along the shop’s paths.